I’m a Creative Director and Art Director with 17+ years across agencies and platforms. I’ve spent four years inside Meta leading global creative for brands on Instagram and Facebook, where I learned what makes people stop, share, and talk.
I’ve built campaigns at agencies like Leo Burnett, DDB, and McCann for brands including Coca-Cola, McDonald’s, Verizon, Pepsi, Nintendo and more.
I founded Weedipedia, a community and e-commerce store I grew to 40,000 members through social media, with zero paid media.
Born in Spain. American citizen. I live in Chicago.
I believe the best ideas don’t need a media budget to spread. They need cultural instinct, platform fluency, and teams that are trusted to take swings.
My work has been recognized with 50+ international awards, including Cannes Lions, The One Show, D&AD, Clio Awards, and the Webbys.
Creatively, Pablo has exceptional taste. He’s a true ad nerd with deep industry knowledge, strong technical fluency, and a sharp eye for craft, bringing complex ideas to life through insightful thinking and refined aesthetics.
Julio D’AlfonsoExecutive Creative Director. Former Co-Head of Creative, DoorDash.
Pablo brought a positive attitude to work everyday, with a passion for great ideas and a scrappy, "maker" attitude to bring them to life, no matter if the budget was big or small. He is a talented creative thinker at the brand and platform level with exceptional design and art direction ability and attention to detail.
Dave LoewExecutive Creative Director.
A legit cross-platform creative with a deep social game, courtesy of his time at Facebook/Instagram, he’s also a student of advertising and has a lot of campaign knowledge knocking around in his noggin. Pablo takes his work very seriously, but not himself.
Todd BrownCreative Director and Writer, Mr. Brown Creative.
Pablo is equally skilled at developing the big, bonkers ideas, as he is strategizing minor interactivity, and UGC ecosystems. He’s equal parts tactical and blue-sky, with a dash of trendsetter.
Chris KennedyCreative Strategist, Global Clients, Meta.
Genuinely passionate about advertising, a bloody hard worker and has the talent to deliver stellar ideas again and again. He is not only talented, but also a great team player, co-worker and friend.
Morten HalvorsenCreative Director, Meta.
He’s a charismatic, responsible and a great creative with a strategic mind. He’s passionate about his ideas, he’s easy to work with and always a great member to the team. Pablo is my friend and I will not only recommend him; I will envy you, if you’re the one that’s sitting next to him next.
Hallvard FjeldbraatenCreative Director and Copywriter, Oda.
