Messenger
Tales

When Facebook Messenger rolled out new product features, the brief was to make them instantly understandable inside the context people actually use: the chat thread. At the time, Messenger reached 1.3B monthly users, making it one of the world’s biggest messaging platforms.

Meta retold classic fairy tales like Cinderella and Romeo and Juliet as chat threads to show what Messenger can do.

To demo features like event/reminder utilities, appointment confirmations/reminders, and location sharing, we reimagined classic fairytales as if they unfolded through Messenger, turning product moments into story beats.

We created Messenger Tales, a series of vertical, mobile-first videos built around Messenger conversations. For example, to showcase reminders, we turned Cinderella into a chat with the Fairy Godmother, where Cinderella sets an event reminder to leave the ball before midnight, because even magic needs a calendar. And in Romeo & Juliet, Juliet’s “Wherefore art thou, Romeo?” becomes a modern punchline when Romeo replies by sharing his live location.