Anatomy of
a Creative

For the Clio Awards Call for Entries, we created “Anatomy of a Creative,” a print campaign that used tongue-in-cheek “data” to capture the rituals, habits, and contradictions of creative life around awards season. Each execution presented a humorous percentage-based insight about how creatives work, celebrate, dress, and behave, turning the call for entries into something creatives actually wanted to look at.

Visually, we treated each ad like an infographic, illustrating the stats using real, photographed objects sliced into horizontal sections, including a champagne bottle, coffee cup, and Chinese takeout container. The result was a playful, craft-forward series that felt self-aware and made the message simple: look within, find your greatness, and enter your work.