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Contagious Magazine

Most
Contagious

Concept and art direction.

The project

Contagious exists to champion the world’s most impactful creative thinking, campaigns, and trends. To promote a special issue spotlighting the year’s Most Contagious ideas, we created a simple, striking print ad that treated “contagious” as a product benefit. The ad positioned the issue as a curated dose of innovation, built to spread through the industry and inspire better, braver work.

The work

The Most Contagious page as it ran in the magazine

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