Brooks
Brooks
Escape
Art Director. Concept and art direction.
The project
To promote Brooks running shoes, we created Escape, a print and out-of-home campaign built on a simple runner truth: when life gets stressful, going for a run is a way out.
The work visualized everyday pressure points and then flipped them into a release. Runners literally “escaped” from familiar stress scenarios like a meeting, the DMV, and the kitchen, reframing running as the fastest reset button in your day.