Sky
Paris
Olympics
Concept and art direction. Group Creative Director and Director of Social.
The project
Campaign to promote SKY as the exclusive TV broadcaster of the Olympic Games Paris 2024 in New Zealand. Built AI-assisted using generative AI for visual style, generative fill, and animation.
To promote the Olympics in Paris, we painted the modern Olympic sports the way Monet would have.
For centuries, humans have been obsessed with the streets of Paris, captured again and again through art, especially the French Impressionists. For Paris 2024, we brought that lens to the Games: reimagining Olympic moments and Paris venues in the style of 19th-century Impressionism, blending athletes in action with iconic locations like beach volleyball by the Eiffel Tower and equestrian at the Château de Versailles. “From the Streets of Paris. Only on Sky.”
The campaign launched across OOH, films, digital, and social.
The work
Sky, Paris Olympics 2024, the film
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