Verizon
Verizon
SVP, Group Creative Director.
The project
Co-led Verizon Business' agency creative group at McCann, shaping an always-on stream of integrated work across new product launches and seasonal promotions for one of the biggest advertisers in the U.S.
All creative lived under Verizon’s reliability platform, “The Network America Relies On”, turning performance and trust into a consistent brand promise across channels. From broadcast to digital, social, and OOH, we built a steady stream of work designed to be clear, confident, and instantly legible: Verizon delivers when it matters.