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Verizon

Verizon

Concept and art direction. Group Creative Director.

The project

At McCann, I co-led the Verizon Business creative group: big budgets, small budgets and everything in between, in a constant stream of launches, seasonal promotions and brand work, every week, in every channel.

Work for Verizon, one of the biggest advertisers in America, every week: launches, promotions, broadcast, digital, social and out of home.

All creative lived under Verizon’s reliability platform, “The Network America Relies On”, turning performance and trust into a consistent brand promise across channels. From broadcast to digital, social, and OOH, we built a steady stream of work designed to be clear, confident, and instantly legible: Verizon delivers when it matters.

The work

Verizon, Enterprise Intelligence

Verizon Small Business

Verizon, Small Business Days

Verizon Business Grade

Verizon, Apple iPhone 14

Verizon Enterprise Intelligence, Phoenix Suns

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