Verizon
Verizon
Concept and art direction. Group Creative Director.
The project
At McCann, I co-led the Verizon Business creative group: big budgets, small budgets and everything in between, in a constant stream of launches, seasonal promotions and brand work, every week, in every channel.
Work for Verizon, one of the biggest advertisers in America, every week: launches, promotions, broadcast, digital, social and out of home.
All creative lived under Verizon’s reliability platform, “The Network America Relies On”, turning performance and trust into a consistent brand promise across channels. From broadcast to digital, social, and OOH, we built a steady stream of work designed to be clear, confident, and instantly legible: Verizon delivers when it matters.
The work
Verizon, Enterprise Intelligence
Verizon Small Business
Verizon, Small Business Days
Verizon Business Grade
Verizon, Apple iPhone 14
Verizon Enterprise Intelligence, Phoenix Suns
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